Tecnu Extreme® Joins Adventure Sports Magazine’s Mobil Tour for 2005

SNELLVILLE, GA—RFA Media announced today that Tecnu Extreme, the new medicated poison ivy scrub from Tec Labs, has signed an agreement to become one of the major sponsors of Adventure Sports® Magazine’s Mobile Tour in 2005. RFA Media is expanding the Mobile Tour to stop at over 100 events in 2005.

This year’s highly successful Tour is traveling to over 40 events across the US promoting Adventure Sports® and its sponsors. The Tour provides a grassroots opportunity for sponsors to take part in the fastest growing demographic in the outdoor industry.

“We are delighted to have Tecnu Extreme as a sponsor of our national event tour,” said Scot Love, President of RFA Media. “Tec Labs, the manufacturer of Tecnu Extreme, is a great company and we are really excited to work with them. Their nearly 30-year history as the poison oak and ivy experts reaches a milestone with Tecnu Extreme.”

“We are extremely honored to be a sponsor of the Adventure Sports Mobile Tour in 2005. RFA Media is a first class organization and I couldn’t be more thrilled to be working with them, “said Steve Smith, president and ceo of Tec Labs. “It will be great for us to be ‘in the trenches’ with all of the outstanding athletes that will participate in these events throughout 2005 and give them a chance to see Tecnu Extreme.”

RFA Media

RFA Media, Inc provides marketing opportunities and services for the endurance outdoor industry. RFA Media publishes Adventure Sports® magazine, manages the ASM Mobile Tour, provides event promotions & sponsorships, host its own Adventure Sports Festival, and provides custom marketing services.

Adventure Sports® Magazine
Adventure Sports® is published 10 times annually by RFA Media, Inc. Founded in 2002, Adventure Sports has quickly become North America’s leading multi-sport and adventure racing magazine with 10 full-color, glossy issues distributed throughout the U.S. and Canada. Multi-sport racing and the adventure lifestyle represent two of the fastest-growing trends in the U.S. There are more than 500 multi-sport races planned in the U.S. in 2004, an increase of more than 250 percent since 2001.

Tecnu Extreme
Tecnu Extreme was developed over several years by the poison oak and ivy experts at Tec Laboratories. Their goal was to make a product that would be easy to use, reasonably priced and more effective than any other product on the market—period. Tecnu Extreme combines a specially formulated poison ivy scrub (to remove the rash causing substance urushiol from the skin) with an itch relieving active ingredient. Also, the unique active ingredient helps you heal faster so you can be back to normal as quickly as possible.

Tec Labs
Tec Laboratories is an innovator of over-the-counter dermaceutical products. The company manufactures topical skin protection products that have been protecting outdoor workers and consumers for 27 years. The company’s brand names include Oak-n-Ivy Brand® Tecnu® Outdoor Skin Cleanser, CalaGel®, IvyStat! ™, CortiCool®, Licefreee!® and The 10-Hour Insect Repellent™ with 100% DEET. Recently Tec Labs was named one of the 10 Best Small Companies (less than 5,000 employees) to Work for in Industry by The Scientist Magazine in their 2004 annual survey. Tec Labs was chosen from companies in over 120 countries including the U.S., Canada and Western Europe. For more information on Tec Labs and its product line, call 1-800-ITCHING.
Tec Labs® The Outdoor Itch Experts.

# # #